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There is no Eureka moment for the brand. It all started when a few gentlemen,
former executives of a historic British pen brand took a bold step and ventured out to establish a tradition that was quintessentially English. Lapis Bard was born in 2013, after years of purposeful and single-minded pursuance of things that mattered to individuals
who would one day be wearing them. They wanted the wearer to be contented with his choice, to be proud of wearing that touch of ‘blue’ that set him apart from the crowd, to draw attention when he desired and be inconspicuous when he chooses to. The name, Lapis comes from Lapis Lazuli, an intensely blue coloured stone found in the earth’s crust. Bard is a homage paid to professional story tellers and musicians of yore who were housed in the British royal household. The Lyre was an instrument the Bard used when eulogized the royal patrons. William Penn, an Indian company, having been the distributor of Lapis Bard pens since 2013, acquired the brand in 2016. The new owners expanded the portfolio from writing instruments to a wide range of accessories a well- dressed man would want in his wardrobe - leather goods cufflinks, belts and so on. Lapis Bard continues to grow and introduce accessories for its new age customer with an emphasis on design, quality and practicality.